Mitch Heinrich is a seasoned designer and technologist living in the San Francisco Bay Area. His design philosophy revolves around craft, materials and manufacturing processes. Mitch spent his early career at Squid Labs, a small technology incubator, where he supported the launch of a number of successful technology companies including Instructables.com (acquired by Autodesk) and Makani Power (acquired by Google [x]). During a brief interlude in 2009 Mitch was a Museumsquartier artist in residence in Vienna, Austria where he created cocktail serving robots and invented “smell graffiti.” Later that year he became the founding and lead designer at Fenix International (acquired by Engie), a startup dedicated to bringing affordable renewable energy to the developing world. In 2011 Mitch was an early hire at Google [x] where he split his time between leading an eclectic team of hardware designers on a team he founded called the Design Kitchen and dreaming up new moonshot ideas as part of the Rapid Evaluation team. After Google Mitch became Senior Director of Special Projects at Bolt Threads where he founded and managed the Bolt Projects Studio, a team that infused passion for design, materials and craft into the field of sustainable biomaterials. Mitch is currently the Principal Designer at Copper, a technology company focused on transitioning us off dirty gas fired appliances and onto modern and powerful electric appliances fueled by renewable energy.