Mitchell Heinrich is a designer based in San Francisco, Ca. His work in the area of product design and development has led to a series of human power generators, lighting products and aerospace components. His unique design perspective combines cutting edge technologies into product concepts that are grounded and executable. His approach is centered around need finding, a minimal and refined aesthetic, and rapid iteration. Mitchell's experiences growing up the son of a craftsman and primary school educator taught him both the hard and soft skills that make him a well rounded designer. He takes particular interest in the designer's role as it relates to implementing renewable and sustainable technologies. Often unhappy with what is pre-packaged and mass produced, Mitchell sees the objects and the world around him as malleable and works to make it a better place.